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Learn about Marshall McLuhan's 1964 book that proposes the medium, not the content, is the message. Explore his concepts of hot and cool media, the light bulb as a medium, and the medium is the message.
Nov 1, 2023 · Learn about Marshall McLuhan's seminal work on media studies, published in 1964. Explore his concepts of the medium as the message, media as extensions, the global village and media ecology.
In his book, Paul Levinson builds on Marshall McLuhan's ideas and argues that digital media represents a further extension of human capabilities and a continuation of McLuhan's vision...
Oct 24, 1994 · A classic book on the impact of media on society and culture, first published in 1964 and reissued in 1994 with a new introduction. Learn about McLuhan's concepts such as "the medium is the message" and "the global village", and how they relate to the current media landscape.
Oct 20, 1994 · This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media.
A classic book on media theory that explores the effects of electronic communications on man and society. The book features probes, aphorisms, and a research project that challenges the reader to plunge into the creative process of knowing.
Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety...
