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Learn how to use the primary logo, wordmark extensions, and acronym mark of Harvard Business School. See the color variations, size, and position of the logos and request image files.
Harvard Business School has two primary logos: the name logo and the shield logo. A name logo (either the horizontal or stacked version) must appear on all materials intended for external audiences. The shield logo is optional when the horizontal name logo is used, but is required when the stacked name logo is used.
Learn how the new Harvard Business School identity reimagines the globally-recognized symbols of the School for an innovative and inclusive future. Explore the logo, colors, typography, and other elements of the identity system and how to use them across communications.
Learn how to use the new HBS logo composed of a wordmark and a shield in different colors and sizes. See examples of proper and improper logo usage in layouts and templates.
Learn how to use the Harvard Business School name and shield on official marketing materials, swag, endorsements, and clubs. Find the Identity Guidelines, logos, and approval process on the About page.
At Harvard Business School, real-world leadership challenges come to life. Our programs and courses will help you learn how to think expansively, act decisively, and inspire those around you to achieve great things. More About Harvard Business School.
Harvard Business School ( HBS) is the graduate business school of Harvard University, a private Ivy League research university. Located in Allston, Massachusetts, HBS owns Harvard Business Publishing, which publishes business books, leadership articles, case studies, and Harvard Business Review, a monthly academic business magazine.
