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Apr 9, 2024 · 1934 – 1960. The debut logo depicted Mount Fuji, after which the company is named. It was black and white. 1960 – 1980. The brand transformed from monochromatic to vibrant: white capital letters were placed inside a red ellipse. 1980 – 1992. The wordmark was replaced with a graphic one.
1934 – 1960. When Fujifilm was primarily a Japan-centric firm, it utilized a black-and-white circular image as a logotype. It featured a frame with the contours of the mountain Fjiu inside it. Over it, they wrote an inscription ‘Fuji’, with the letters written in a highly ornamented bold typeface with prominent and sharp serifs.
Former Fujifilm logo. The "Fuji" logo on the left was introduced in 1980, while the "Fujifilm" wordmark on the right was introduced in 1992. Both were replaced with the current logo in 2006. Fuji Photo Film Co., Ltd. was established in 1934 as a subsidiary of Daicel producing photographic films.
The new logo portrays the Fujifilm corporate brand simply and powerfully. The center of the logo features an innovative design feature that points to our commitment to cutting-edge technology. Find out the evolution of the corporate brand logo on the FUJIFILM Holdings Corporation website.
2006–present. Designer: Unknown. Typography: Custom. Launched: July 12, 2006 (unveiling) October 1, 2006 (launch)
The new logo portrays the Fujifilm corporate brand simply and powerfully. The center of the logo features an innovative design feature that points to our commitment to cutting-edge technology. Find out the evolution of the corporate brand logo on the FUJIFILM Holdings Corporation website.
The Fuji logo started in 1936 just as you’d expect. Many logos in the first half of the twentieth century had a very simple, one-color design, and Fuji’s logo was not an exception to the norm. In 1960, the company added a burst of much needed color, but kept the design simple.
