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The Mechanical Bride: Folklore of Industrial Man (1951) [1] is a study of popular culture by Marshall McLuhan, treating newspapers, comics, and advertisements as poetic texts. [2]
A slow-moving, gnomic version of Barthes’ Mythologies, The Mechanical Bride is an early attempt by McLuhan to reckon with postwar America’s totalizing consumer culture. Here, McLuhan pairs cultural artifacts – mostly ads, some comics – with mini-essays that sort-of analyze and sort-of philosophize whatever it is that’s under scrutiny.
ALL OF WHICH MAKES McLuhan’s first book, The Mechanical Bride: Folklore of Industrial Man, a study of advertising published by the distinguished independent house Vanguard Press in 1951, so strong a marker in his own story, and so captivating today: hilarious, threatening, inspiring, scary for the world it depicts and the solutions it seems ...
The Mechanical Bride: Folklore of Industrial Man. Marshall McLuhan. Gingko Press, 2002 - Social Science - 157 pages. This is the devastating book which first established Marshall McLuhan's...
The Mechanical Bride: Folklore of Industrial Man. Marshall McLuhan. Beacon Press, 1967 - Business & Economics - 157 pages. The Mechanical Bride is unique and composed of a number of short...
The Mechanical Bride: Folklore of Industrial Man. Marshall McLuhan. Vanguard Press, 1951 - Advertising - 157 pages. "This brilliant and witty approach to the contemporary scene revolutionized the...
THE MECHANICAL BRIDE: Folklore of Industrial Man By Herbert Marshall McLuhan. New York Times October 21, 1951. A Touch of Humor Wouldn't Hurt. By DAVID L. COHN.
