Search results
"The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter [1] in his Understanding Media: The Extensions of Man, published in 1964.
Read the full text of McLuhan's seminal book Understanding Media, which argues that the medium shapes and controls the scale and form of human association and action. Learn how the electric light, TV, and other media create new patterns of human interaction and perception.
Aug 17, 2023 · ‘The medium is the message’ is a provocative and influential concept that encourages critical thinking about the role of media in shaping human perception and behavior. It highlights the importance of considering the medium through which messages are conveyed, and encourages us to be mindful of the ways in which media ...
An article that applies Marshall McLuhan's laws of media to digitalization and its implications for R&D management. It explores how digital media enhance, obsolete, retrieve, and reverse aspects of R&D, such as speed, collaboration, innovation, and intellectual property.
Nov 1, 2023 · Learn about Marshall McLuhan's seminal work on media theory, published in 1964. Explore his concepts of the medium as the message, media as extensions, the global village and media ecology.
A great man. The dialogue gets more poignant as time goes on and the more questions are asked. We have the great privilege of looking back at his words now i...
The Canadian literary scholar and pioneering media analyst Herbert Marshall McLuhan (1911 – 1981) coined the phrase after hearing the anthropologist Ashley Montagu (1905 – 1999) deliver a talk on science titled “ The Method is the Message.
