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MARSHALL McCLUHAN. CHAPTER 1. The Medium is the Message. age. This is merely to say that the personal and social consequences of any medium—that is, of any extension of our-selves—result from the new scale that is introduced into our affairs by each exten-sion of ourselves, or by any new techno.
INTRODUCTION James Reston wrote in The New York Times (July 7, 1957): A health director . . . reported this week that a small mouse, which presumably had been watching television,
Marshall and Eric McLUHAN 1 University of Toronto Press Toronto Buffal Londoo n . Contents Preface vii Introduction 3 Chapter 1 PROTEUS BOUND: The Genesis of Visual ...
Understanding Media. The extensions of man. London and New York. THE MEDIUM IS THE MESSAGE. In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message.
Mar 2, 2021 · McLuhan, Marshall, 1911-1980. Publication date 1994 ... Pdf_module_version 0.0.8 Ppi 360 Rcs_key 24143 Republisher_date 20210301151632 ...
26. THE MEDIUM IS THE MESSAGE. Marshall McLuhan. In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message.
Nov 11, 2018 · Various writings of Canadian cultural critic and mass media mastermind Marshall McLuhan
