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Nov 4, 2020 · Loaded words are a persuasive technique that has also been called emotive language, high-inference language, or loaded terms. It is often used in order to: Gain support. Sway opinions. Degrade others (such as in a political campaign) Gain a political foothold. Push an agenda.
Mar 22, 2024 · The following are common examples. Needless Connotations. Attaching positive or negative connotations to a term that has a more objective phrasing. For example, referring to traditional media as "legacy media" in order to imply that it is out-of-date. Assuming The Solution.
Feb 7, 2020 · We call these “loaded words,” and journalists should do their best to avoid them, or at least think twice before using them. The Free Dictionary defines a loaded word as one “that carries additional emotional weight or significance—whether positive or negative—beyond its literal meaning.”
One aspect of loaded language is that loaded words and phrases occur in pairs, sometimes as political framing techniques by individuals with opposing agendas. Heller calls these "a Boo! version and a Hooray! version" to differentiate those with negative and positive emotional connotations.
Nov 3, 2020 · Some examples include bureaucrat vs. public servant, illegal immigrant vs. asylum seeker, militant vs. freedom fighter, vigilante vs. protestor, and unborn child vs. fetus. The terms pro-life and pro-choice are also examples of loaded language that try to present each side in the abortion debate in a positive framework.
Propaganda: This word originally meant any message aimed at serving an agenda but has gained a negative connotation as deceptive and false. Discrimination : In its original meaning, discrimination means to distinguish the difference between one thing and another.
Nov 13, 2023 · Loaded words are terms or phrases loaded with underlying meaning, carrying an extra punch of emotion that goes beyond their basic dictionary definition. When used correctly, these powerful language tools can provoke responses, shape perspectives, and prompt actions.
