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There are established conventions and compositional rules for using the Duke brand as part of the visual identity for university units and for external partnerships. For guidelines and downloadable templates, please visit the Branding Guidelines page.
You can view the official Duke logo sheet, showing the most commonly licensed Duke trademarks, by clicking on the following link: Official Duke University Logo Sheet.
May 29, 2024 · Imagine a symbol that captures tradition, academic excellence, and the spirit of competition in a single emblem— the Duke University logo stands as an iconic beacon. Within the intertwining of bold blue lines and the unmistakably regal ‘D’, lies a narrative rich with history and collegiate pride.
This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain . Although it is free of copyright restrictions, this image may still be subject to other restrictions .
Welcome to Duke’s Brand System. Duke’s brand is most effective when executed cohesively across the university. As the brand evolves, so will the content of this site. The identity graphics in this guide are registered trademarks of Duke University and should only be used as described.
Duke’s wordmark has widespread adoption and a cachet unmatched by most institutions. This imagery represents years of brand building and is synonymous with excellence in all that we do. There is a range of creative license in the presentation of Duke identity.
The university’s widely recognized brand benefits each entity within Duke. Individual schools, programs, departments and initiatives should use some combination of the core elements of name, color, typography and visual mark to take advantage of Duke’s brand power and visibility.
