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- Dictionaryprof·it mo·tive
noun
- 1. the desire for financial gain as an incentive in economic activity: "when suppliers are not driven by the profit motive, they cease to be customer-oriented"
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noun
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Motivation for businesses to maximize profits
In economics, the profit motive is the motivation of firms that operate so as to maximize their profits. Mainstream microeconomic theory posits that the ultimate goal of a business is "to make money" - not in the sense of increasing the firm's stock of means of payment (which is usually kept to a necessary minimum because means of payment incur costs, i.e. interest or foregone yields), but in the ... Wikipedia