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Many irate 349 bottle cap holders refused to accept PCPPI's settlement offer. They formed a consumer group, the 349 Alliance, which organized a boycott of Pepsi products, and held rallies outside the offices of PCPPI and the Philippine government.
Jan 17, 2022 · Probably the worst marketing disaster for a private company in the country’s history happened 30 years ago this year, and all because of those three numbers. The Pepsi 349 incident of 1992 is still talked about to this day, especially by those who had the (mis)fortune of owning the bottlecaps with those numbers emblazoned underneath. Pepsi 349
Aug 4, 2020 · A million pesos, about $68,000 in today’s dollars, was the largest prize available, 611 times the country’s average monthly salary at the time. The published odds of winning that amount were ...
Aug 11, 2020 · When Pepsi announced the winning number, her husband, Isagani, rifled through their crowns and found the one: 349. A million pesos. Her prayer had been answered.
Sep 10, 2022 · On the 25th of May, however, these millions were on the edge of their seat as they tuned in to the news for the announcement that the winning number was 349, a three-digit code that researchers and publications claim to have been printed on 800,000 bottle caps. Talk about a glaring editorial mistake.
Feb 15, 2022 · Pepsi had printed 349 as a non-winning number in hundreds of thousands of Pepsi bottles. And before the day was over, Pepsi was caught in the biggest marketing scandal in its history.
Sep 27, 2018 · The next morning, Pepsi plants in Manila were overrun by people toting their 349-emblazoned bottle caps and looking for the promised reward. There wasn’t one. Only two of the grand prizes were...
