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mass communication, process of sharing information with a large audience. Mass communication is accomplished via mass media —that is, technology capable of sending messages to great numbers of people, many of whom are unknown to the sender (e.g., television ).
Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
Feb 5, 2024 · Mass Communication is termed as a medium of dispersing information to a large group of people. It is a means of disseminating information beyond physical and geographical restraints through various media.
Jul 1, 2024 · mass media, modes (or, less commonly, a single mode) of mass communication whereby information, opinion, advocacy, propaganda, advertising, artwork, entertainment, and other forms of expression are conveyed to a very large audience.
“Mass communication theories are explanations and predictions of social phenomena that attempt to relate mass communication to various aspects of our personal and cultural lives or social systems” (Baran 374).
Simply put, mass communication is the public transfer of messages through media or technology-driven channels to a large number of recipients from an entity, usually involving some type of cost or fee (advertising) for the user.
Feb 27, 2024 · Understanding Media and Culture: An Introduction to Mass Communication thoughtfully walks readers through popular media and connects these media to questions about culture as a way of life. The book undoubtedly is comprehensive in its scope of... read more.
Mass communication is but one facet of life for most individuals, whose main preoccupations centre on the home and on daily employment. Public communication is an inexpensive addendum to living, usually directed to low common denominators of taste, interest, and refinement of perception.
As we continue our discussion of mass communication we want to note that mass communication does not include every communication technology. As our definition states, mass communication is communication that potentially reaches large audiences.
Feb 23, 2011 · In mass societies, mass communication is probably the most effective way of finding, discussing, and resolving issues that are relevant for the existence of a given society. Accordingly, research in mass communication is mainly concerned with its effects.
