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mass communication, process of sharing information with a large audience. Mass communication is accomplished via mass media —that is, technology capable of sending messages to great numbers of people, many of whom are unknown to the sender (e.g., television ).
Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
Jun 21, 2024 · mass media, modes (or, less commonly, a single mode) of mass communication whereby information, opinion, advocacy, propaganda, advertising, artwork, entertainment, and other forms of expression are conveyed to a very large audience.
Simply put, mass communication is the public transfer of messages through media or technology-driven channels to a large number of recipients from an entity, usually involving some type of cost or fee (advertising) for the user.
How does mass communication function differently than interpersonal communication? Do we have relationships with media like we have relationships with people? To answer these questions, we can look at some of the characteristics and functions of mass communication.
Feb 27, 2024 · Understanding Media and Culture: An Introduction to Mass Communication thoughtfully walks readers through popular media and connects these media to questions about culture as a way of life. The book undoubtedly is comprehensive in its scope of... read more.
Dec 10, 2018 · Mass Communication. Mass media are the transport forms of mass communication, which can be defined as the dissemination of messages widely, rapidly, and continuously to large and diverse audiences in an attempt to influence them in some way.
