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- Dictionaryper·son·al·ize/ˈpərs(ə)nəˌlīz/
verb
- 1. design or produce (something) to meet someone's individual requirements: "the wedding invitations will be personalized to your exact requirements" Similar
- 2. cause (something, especially an issue, argument, or debate) to become concerned with personalities or feelings rather than with general or abstract matters: "the mass media's tendency to personalize politics"
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