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- Dictionaryop·por·tu·ni·ty cost
noun
- 1. the loss of potential gain from other alternatives when one alternative is chosen: "idle cash balances represent an opportunity cost in terms of lost interest"
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- Opportunity cost
When presented with multiple opportunities, the cost of making a certain choice in comparison to its alternatives
In microeconomic theory, the opportunity cost of a particular activity option is the loss of value or benefit that would be incurred (the cost) by engaging in that activity, relative to engaging in an alternative activity offering a higher return in value or benefit. In basic equation form, opportunity cost can be defined as: Wikipedia
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