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"Technicolor is natural color" Paul Whiteman stars in an ad for his film King of Jazz from The Film Daily, 1930. Technicolor is a series of color motion picture processes, the first version dating back to 1916, and followed by improved versions over several decades.
Jun 18, 2024 · We are the Technicolor Group. Since 1915, our global family of VFX studios provide Bafta and Academy award-winning services for feature film, television, advertising, brand experience and games.
Aug 22, 2021 · Technicolor is a series of processes used to first produce color in motion pictures. From 1916 to 1932, the Technicolor company tinkered with its system so that the process of coloring films became accessible to Hollywood. Today, Technicolor is perhaps more known for the end result of the coloring process than the process itself.
Technicolor’s lasting legacy is its enduring impact on color use in filmmaking, influencing current technologies like CGI and digital color grading. Its introduction of color films laid the groundwork for these technological advancements.
Our award-winning teams of artists and technologists partner with the global creative community across film, television, animation, gaming and brand experience & advertising to bring the universal art of storytelling to audiences everywhere.
In 1922, Technicolor made the front page of the New York Times with an investor claiming that in future, 10% of American films might be made in color. The stop-motion desert scenes in The Little Prince (2015) were mostly created using paper and the Little Prince was made out of paper clay.
The answer is one simple word: Technicolor. But the backstory … is far more complex. It is the tempestuous chronicle of a robust innovation in cinematography that transformed film artistry in the formative years of talking pictures, with a vibrant resonance that still remains worth investigating today.
