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mass communication, process of sharing information with a large audience. Mass communication is accomplished via mass media —that is, technology capable of sending messages to great numbers of people, many of whom are unknown to the sender (e.g., television ).
Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
Mass communication refers to the process of transmitting information, ideas, and messages to a large and diverse audience simultaneously. It involves the use of media channels to disseminate content, enabling widespread access and consumption.
Explore six fundamental theories and models of mass communication. This article includes their definitions and examples.
Simply put, mass communication is the public transfer of messages through media or technology-driven channels to a large number of recipients from an entity, usually involving some type of cost or fee (advertising) for the user.
Define mass communication. Identify events that impacted the adaptation of mass media. Explain how different technological transitions have shaped media industries. Identify four roles the media perform in society. A Brief History of Mass Media/Communication.
“Mass communication theories are explanations and predictions of social phenomena that attempt to relate mass communication to various aspects of our personal and cultural lives or social systems” (Baran 374).
An overview of information sources, impacts, uses, theories, and future outlook of mass communication on society and cultures.
The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy.
something such as television or the internet that means that a message, story, etc. can be communicated to a large number of people at the same time: For the first time in history, technology allows two-way mass communication. a medium / mode of mass communication.
