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something that is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something: publicity gimmick The campaign was a publicity gimmick aimed at winning back customers. sales/marketing gimmick They give away free gifts with children's meals as a sales / marketing gimmick.
The meaning of GIMMICK is a mechanical device for secretly and dishonestly controlling gambling apparatus. How to use gimmick in a sentence.
A gimmick is a trick intended to attract attention. If you lure crowds to your bake sale by having popular football players handing out samples in front of your booth, that’s a gimmick. A gimmick is often used by businesses to sell a product.
A gimmick is an unusual and unnecessary feature or action whose purpose is to attract attention or publicity. [disapproval] It is just a public relations gimmick. The exhibition is informative, up to date, and mercifully free of gimmicks.
noun. an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal. Synonyms: angle, ploy, ruse, plan, stunt. a concealed, usually devious aspect or feature of something, as a plan or deal: An offer that good must have a gimmick in it somewhere.
A gadget; spec. a contrivance for dishonestly regulating a gambling game, or an article used in a conjuring trick; now usually a tricky or ingenious device, gadget, idea, etc., esp. one adopted for the purpose of attracting attention or publicity. 1926. Gimmick, device used for making a fair game crooked.
GIMMICK definition: something that is used only to get people's attention, especially to make them buy something: . Learn more.
gimmick. noun. /ˈɡɪmɪk/. /ˈɡɪmɪk/. (often disapproving) an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy something. a promotional/publicity/sales gimmick. We don’t use gimmicks to sell our products.
gimmick meaning, definition, what is gimmick: a trick or something unusual that you do...: Learn more.
noun. gimmicks. A secret means of controlling a gambling device. Webster's New World. Similar definitions. Anything that tricks or mystifies; deceptive or secret device. Webster's New World. Similar definitions. An innovative stratagem or scheme employed especially to promote a project. An advertising gimmick. American Heritage.
