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  1. A soft matte, longwear foundation with buildable, medium to full coverage, now in a boundary-breaking range of 50 shades.

  2. Fenty Beauty 440 is a liquid foundation for deep skin with cool red undertones. It has a matte finish, medium coverage and climate-adaptive technology. See how it looks on different skintones and find similar shades.

  3. The FENTY BEAUTY by Rihanna Pro Filt'r Soft Matte Longwear Liquid Foundation is a soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of shades. Details. How To Use. Ingredients.

  4. Shop Fenty Beauty by Rihanna’s Pro Filt'r Hydrating Longwear Foundation at Sephora. A hydrating, natural finish foundation that delivers comfortable, long-wear in medium-to-full coverage perfect for normal to dry skin.

  5. Shop Fenty Beauty by Rihanna’s Pro Filt’r Soft Matte Longwear Liquid Foundation at Sephora. This long-wearing formula fights heat, sweat, and shine.

  6. The FENTY BEAUTY by Rihanna Pro Filt'r Soft Matte Powder Foundation is the award-winning foundation that forever changed the game, now in a longwear, light-as-air powder to deliver light to full coverage in a non-cakey soft matte finish in 50 shades for all. It's fast, flawless, easy.

  7. 440 Cool. For deep skin with cool red undertones. Finally – the ultimate photo filter in foundation form. Born in 50 boundary-breaking shades Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth pore-diffused shine-free finish that easily builds from medium to full coverage.