FedEx
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Jun 29, 2023 · From the Fedex abbreviation to an optical illusion, the FedEx logo has come a long way to establish its indomitable mark in the history of branding. The logo's story has interesting, lesser-known facts you may have never known.
Apr 12, 2024 · What does the FedEx logo signify? The FedEx logo signifies forward movement, commitment, precision, and speed, all conveyed by the arrow camouflaged in the negative space between the uppercase E and lowercase x. Its conceptual creator is designer Lindon Leader. What symbol is hidden in the FedEx logo?
Dec 7, 2019 · The FedEx logo has a hidden sence, it is reflected in complicated optical illusions – a thin white arrow between letters E and X. As a result FedEx logo means speed, perseverance, strive for perfection and an accuracy.
Jul 15, 2022 · The Famous FedEx Logo and its Hidden Meaning. Most people are aware of the tricky optical illusion behind the FedEx logo. If one looks closely between the letters E and X, they’ll notice a white arrow, depicting speed, motivation, strive for excellence, and perseverance in reaching goals.
Feb 24, 2023 · The original logo was designed in 1971 and featured the company name in bold purple letters. But it wasn't until 1994 that the current logo was introduced, combining the company name and a bold, forward-pointing arrow. Its clever use of negative space to create a hidden meaning sets the FedEx logo apart.
Mar 18, 2024 · The FedEx logo is an exemplary example of a logo that's trendy, meaningful, cool, and relevant. Thanks to its clever use of white space, it became one of the most famous logos in the world. So, what makes the FedEx sign so iconic and professional?
This alternative logo used in the early 90s was adopted even before the company changed its name to ‘FedEx’. It was already a viable abbreviation, and this logo used many of the same elements as the original 1973 design. It basically just wrote ‘FedEx’ in a single line of bold, capitalized letters.
The iconic FedEx logo has earned more than 40 design awards worldwide and has been named one of the eight best logo creations in the past four decades. As the current logo design came up, FedEx officially shrunk the term “Federal Express” to “FedEx,” giving the brand a subtler and more sophisticated identity.
Federal Express emerged, introducing its first logo, a blend of purple and white, reflecting its promise of speedy delivery and reliability. This first logo was much more than just a name; it was a representation of the company’s ethos.
Sep 28, 2012 · The FedEx logo is mostly known for its tricky optical illusion. If you look closely between letters E and X, you’ll spot a white arrow. It stands for speed, accuracy, strive for perfection, and perseverance in achieving goals.
