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  1. Mar 22, 2024 · Learn how Apple defines its mission, vision, and values to guide its products, services, and operations. Discover how Apple aims to bring the best user experience, make the best products on earth, and leave the world better than it found it.

  2. Apple mission statement is “ bringing the best user experience to its customers through its innovative hardware, software, and services. ” Tim Cook, Apple’s current CEO, stated this as the company’s mission statement and included it in the 2018 annual report.

  3. Learn how Apple employees share values of well-being, personalization, innovation, and diversity in their work and personal lives. Explore stories of people who work at Apple in different roles and locations.

  4. Jan 26, 2024 · Apple’s mission statement and vision statement define global market strategies and goals, pointing to the company as one of the world’s most valuable businesses.

  5. investor.apple.com › our_values › defaultOur Values - Apple

    Achieving that takes innovation, collaboration, and a focus on serving others. It also means leading with our values in the technology we make, the way we make it, and how we treat people and the planet we share.

  6. Jan 23, 2024 · Apple’s mission is “to bring the best user experience to its customers through innovative hardware, software, and services.” And in a manifesto dated 2019, Tim Cook set the vision as “We believe that we are on the face of the earth to make great products, and that’s not changing.”

  7. Apr 7, 2023 · Learn how Apple defines its mission and vision statements to guide its strategies and products. Discover the key elements of its mission, such as best user experience, innovative products, and quality service delivery.