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  1. Southern Comfort (often abbreviated SoCo) is an American, naturally fruit-flavored, whiskey liqueur with fruit and spice accents. [2] [3] [4] [5] The brand was created by bartender Martin Wilkes Heron in New Orleans in 1874, using whiskey as the base spirit.

  2. Welcome to Southern Comfort – The smooth-drinking whiskey created by M.W. Heron in 1874 and born in New Orleans, where there's a party on every street and the good times never stop.

  3. Oct 19, 2018 · Learn about the origins, evolution and controversies of Southern Comfort, a sweet and spicy liqueur that is often mistaken for whiskey. Discover how it became a favorite of rock stars, pilots and the U.S. military.

  4. Sep 4, 2018 · The story of Southern Comfort begins in 1874, when Martin Wilkes Heron flavored bourbon with honey, citrus and spices at McCauley’s Tavern, a saloon in New Orleans’ French Quarter.

  5. Southern Comfort was created in 1874 by a bartender who believed whiskey should be enjoyed, not endured. He took harsh whiskeys of the times and mixed them with his own blend of fruits and spices, creating a uniquely smooth and delicious drink unlike any other. Check out our favorite ways to enjoy Southern Comfort.

  6. www.southerncomfort.com › products › originalOriginal | Southern Comfort

    A robust whiskey-forward profile with subtle spice and fruity accents, our Black label takes the original Southern Comfort experience up a notch — for those who like their extra-smooth whiskey extra bold. Try it neat, on the rocks or in a classic cocktail.

  7. www.southerncomfort.com › products › 100100 | Southern Comfort

    Southern Comfort 100 brings extra kick and whiskey swagger to any cocktail. It’s unexpectedly versatile – mix it thousands of ways, and the flavor always stands up. One bottle.