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  1. Goop Founder and CEO, Gwyneth Paltrow.

  2. In 2008, Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It’s grown a lot since then. We operate from a place of curiosity and nonjudgment, and we start hard conversations, crack open taboos, and look for connection and resonance everywhere we can find it.

  3. Founder Gwyneth Paltrow. Goop was founded in Paltrow's home in London, beginning as a newsletter in 2008, with an editor's note in each email from Paltrow offering insight into her daily life. Goop was incorporated in 2011.

  4. Oct 8, 2023 · Gwyneth Reflects on goops 15th Anniversary. Written by: Gwyneth Paltrow. |. Published on: October 8, 2023. Above: GP in 2019, in our new office, wearing G. Label and signing a copy of The Clean Plate. In these 15 years since I sent out the first goop newsletter from my kitchen in London, I feel as though I have lived a thousand lifetimes.

  5. Sep 30, 2023 · Gwyneth Paltrow Looks Back at 15 Years of Goop and More: ‘Don’t Put Me on Truth Serum.’ The actress and entrepreneur knows she and her company are cultural lightning rods. Credit...

  6. May 26, 2021 · Goop grew gradually at first as Gwyneth Paltrow established her healthy living credentials through cookbooks and detox programs. Now it's grown steadily into a multinational powerhouse.

  7. Sep 18, 2023 · Just ahead of the 15th anniversary of Goop, Allure speaks to Gwyneth Paltrow about what's ahead and her brand's first-ever makeup launch, a moisturizing balm called Colorblur.