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Alan Siegel (born August 26, 1938) is the CEO of Siegelvision, a brand identity consultancy. He is the founder and chairman emeritus of the global brand strategy firm Siegel+Gale.
ALAN SIEGEL. President & CEO. If you want to see Alan’s portfolio walk down any street. On one side you’ll see the Mt. Sinai Hospitallogo, across the street is the branding for John Jay College, walking past you is someone wearing an NBAjersey, followed by someone wearing a Major League Baseballcap.
Oct 22, 2021 · Alan Siegel was a branding pioneer who designed the NBA logo in 1969, inspired by a photo of Jerry West. He shares his story, sports background and reaction to the logo's popularity and controversy.
We are an award-winning brand identity and communications consultancy founded by Alan Siegel. A high powered group of passionate, decisive strategists, storytellers, and clear thinkers focused on developing bold, dynamic brands across companies and industries– with a distinctive personality, and voice to rise above the noise.
Jun 7, 2017 · Alan Siegel, the brand identity consultant who created the NBA logo in 1969, reveals how he used a photo of Jerry West as the basis for the silhouette. He also shares his interactions with the Hall of Famer, who is uncomfortable with being the symbol of the league.
Feb 25, 2021 · Learn how Alan Siegel designed the NBA logo in 1969 with Jerry West as the model, and why West doesn't want to be the logo. Find out why Kobe Bryant is not a suitable replacement for the logo despite his legacy and popularity.
Jun 14, 2018 · Alan Siegel is a branding expert and author of Simple and Voice Lessons. He shares his insights on how to communicate clearly, create a distinctive voice and navigate the complex cultural landscape.
