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Our current portfolio includes Laura Geller Beauty, Julep Beauty, Mally Beauty, Cover FX & Bliss | We are a family run business, with extensive experience in category disruption.
What sets AS Beauty apart is its dedication to female-founded brands that tell a unique story while making lasting innovations accessible to all.
Jan 17, 2023 · Since 2019 AS Beauty has successfully grown to become a thriving company of prestige color cosmetics brands. Today, its owned brand portfolio consists of Laura Geller Beauty, Julep Beauty, Mally...
Jun 6, 2024 · AS Beauty Group is a personal care product company that owns Cover FX, Laura Geller Beauty, Julep Beauty, Mally Beauty and Bliss brands. Mitzner has led many of AS Beauty brands’ biggest marketing moves, including Laura Geller Beauty pivoting its strategy to attract and acquire more mature consumers. According to Mitzner, in April ...
Mar 9, 2021 · AS Beauty, a global beauty company founded by the creators of elf Cosmetics, has acquired Mally Beauty, a cosmetics brand by celebrity makeup artist Mally Roncal. The deal expands AS Beauty's portfolio of female-founded brands and strengthens Mally Beauty's distribution and e-commerce presence.
Jan 31, 2023 · A new portfolio beauty company is quickly making a name for itself. Four-year-old AS Beauty has steadily picked up brands, starting with makeup brands Julep and Laura Geller in 2019, followed by Mally Beauty in 2021, and CoverFX and Bliss in 2022.
Mar 26, 2022 · Cover FX joins Laura Geller Beauty, Mally Beauty, and Julep Beauty–all digital-first brands that generate over one-third of sales on their direct-to-consumer websites. You can expect growth, growth, and more growth!
