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   shrinkflation

   /ˌSHriNGkˈflāSH(ə)n/

   noun

   • 1. reduction in the size or weight of retail products, especially items of packaged food, with no corresponding reduction in the retail price: British "the Bank of England warned UK consumers to prepare for shrinkflation"

   Word Origin early 21st century: blend of shrink and inflation.

   Scrabble Points: 23

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