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  1. Department Program Logos / Brand Kit. Faculty and staff may access logos for departments and programs, as well as additional Northwestern Engineering brand materials, through this Northwestern SharePoint site (University email required).

  2. This logo, considered by students and faculty at many other American colleges and universities to be one of the most aesthetically pleasing of its kind, is quite familiar to most members of the Northwestern University community, yet few are aware of either its genesis or its meaning.

  3. DON’T change the scale of elements in the identity. DON’T apply drop shadows or other visual effects to the identity. DON’T change the color of the identity elements beyond the approved colors. DON’T skew or warp the identity, or set it on an angle. Learn about logo colors, sizes, and acceptable use at the McCormick Office of Marketing ...

  4. Inclusive Language Guide Use Northwestern's guidelines for communicating in an inclusive manner. Visual Identity . Visual Identity Overview; Logos & Lockups Get the Northwestern wordmark and logo for your branding needs or find your school's lockup. Fonts & Typography Access the brand fonts and learn about the font options.

  5. Inclusive Language Guide Use Northwestern's guidelines for communicating in an inclusive manner. Visual Identity . Visual Identity Overview; Logos & Lockups Get the Northwestern wordmark and logo for your branding needs or find your school's lockup. Fonts & Typography Access the brand fonts and learn about the font options.

  6. Inclusive Language Guide Use Northwestern's guidelines for communicating in an inclusive manner. Visual Identity . Visual Identity Overview; Logos & Lockups Get the Northwestern wordmark and logo for your branding needs or find your school's lockup. Fonts & Typography Access the brand fonts and learn about the font options.

  7. Color. Our visual branding relies almost exclusively on a proprietary Northwestern Purple (Purple 100) and its tints and shades. By using a range of tones, we add flexibility without sacrificing the recognition and equity of our heritage color. The range of tones runs from Northwestern Purple 160 (darkest) to Northwestern Purple 10 (lightest).

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