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Apr 16, 2024 · Despite its youth, Uber has undergone several transformations, resulting in a friendly and intuitive interface and logo that accurately reflects its business direction. Its function is to demonstrate the ability to track the ordered car with a driver.
The Uber logo and brand has become a massive player in the transportation and tech industry. In recent years, a concept is known as the “sharing economy” has taken the market by storm, giving rise to a number of truly revolutionary businesses.
The new logo is a modification of its already established wordmark by taking away the serifs from the 'U' and 'R', adding thickness to the letters, adjusting the kerning, putting in rounded corners and putting slants on the ends of the 'E'.
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Sep 3, 2022 · The current Uber company logo: font and icon. In 2018, Uber would change their logo to a signature logo – a logo that is only the name of the company. It was also a GIF, that is, in motion. The logo from 2016 was not really profitable for the company and by changing to a GIF, it gave the idea of moving forward.
The original Uber logo consisted of two parts: the emblem and the name beneath it. The emblem is a part of two burgundy letters ‘U’ and ‘C’ side by side. They are identical visibly, except the second one is rotated 90 degrees. Both are very simple and extremely bold.
