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  1. Goop Founder and CEO, Gwyneth Paltrow.

    • Login

      Podcast Decoding Your Body's Signals (with osteopath Vicky...

    • Sale

      Find amazing deals on clothing, shoes, bags and more at goop...

    • Gwyneth's Picks

      Shop all GP's Picks at goop.com. Discover the latest in...

    • Skin Care

      Gwyneth's Pick. Quick Shop. goop Beauty Youth-Boost Peptide...

    • Dresses

      Gwyneth asked for an airy cotton cover-up—and the team...

    • Shop All Wellness

      Gwyneth's Pick. Quick Shop. goop Wellness Sex Oil. $55.00 /...

    • Candles

      Shop all Candles at goop.com. Browse our bestselling candle,...

    • Kitchen

      Shop all Kitchen at goop.com. Discover the latest in beauty,...

  2. goop is a website and online shop that offers curated products and content on beauty, fashion, wellness, travel, and more. Browse the latest arrivals, editors' picks, and Gwyneth's personal favorites from goop and its sister labels.

  3. goop is a platform for wellness, beauty, fashion, travel, and more, founded by actress Gwyneth Paltrow in 2008. Learn about its history, values, products, events, and podcasts.

  4. Goop is a wellness and lifestyle brand and company founded by the American actress Gwyneth Paltrow. It was launched in September 2008 as a weekly e-mail newsletter providing new age advice, such as "police your thoughts" and "eliminate white foods", and the slogan "Nourish the Inner Aspect". [2]

  5. Sep 30, 2023 · Gwyneth Paltrow Looks Back at 15 Years of Goop and More: ‘Don’t Put Me on Truth Serum.’ The actress and entrepreneur knows she and her company are cultural lightning rods. Credit...

  6. May 26, 2021 · How the Hollywood star created her alternative lifestyle business that thrives through COVID-19 and faces an IPO. Learn about her journey, challenges, successes and controversies with Goop.

  7. Learn about Gwyneth Paltrow's career, family, and activism on her official website. Discover her cookbooks, goop brand, and wellness summit.