Search results
Mar 1, 2017 · We develop and describe a framework for research in digital marketing that highlights the touchpoints in the marketing process as well as in the marketing strategy process where digital technologies are having and will have a significant impact.
Feb 15, 2022 · Abstract. The digital marketing discipline is facing growing fragmentation; the proliferation of different subareas of research impedes the accumulation of knowledge. This fragmentation seems logically tied to the inherent complexity of the Internet, itself resulting from 50 years of evolution.
Aug 1, 2021 · The study assessed the motivations of belief, community participation and psychological factors, positing these as significant motivators of preceptive social media marketing and relevance for consumers. Consumer attitudes towards social media can in turn influence attitudes towards the brand.
Research in digital marketing is all about gathering data and feedback from real people in relation to a particular product or service. It can be done with existing customers, or with people who represent your target audience.
Feb 27, 2024 · Digital marketing research is the systematic process of gathering, analyzing, and interpreting data to inform marketing strategies and decisions in the online realm. Why is digital marketing research important?
Mar 11, 2024 · Market research in digital marketing helps businesses understand their customers, their preferences, and their behavior in the online space. By analyzing market research data, organizations can identify opportunities, target the right audience, and create relevant content that resonates with potential customers.
Uncover the latest marketing research and digital trends with data reports, guides, infographics, and articles from Think with Google.
