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The phrase " Better Living Through Chemistry " ( BLTC) is a variant of a DuPont advertising slogan, "Better Things for Better Living...Through Chemistry." DuPont adopted it in 1935 and it was their slogan until 1982 when the "Through Chemistry" part was dropped.
Jun 1, 1999 · After 64 years, DuPont has retired "Better things for better living," perhaps the most enduring tagline in business-to-business marketing history. The tagline, which debuted as "Better things for...
Jun 13, 2022 · Brainstorming ideas for your company slogan? Get inspired by these top 100 company slogans and learn the essential components of what makes a memorable slogan.
Mar 8, 2024 · DuPont’s slogan is “The miracles of science”. A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
The phrase “better things for better living through chemistry” began life in 1935 as a DuPont advertising slogan—an enthusiastic expression of optimism about science, and its potential to solve virtually any human problem.
Mar 24, 2014 · Holliday’s new corporate slogan — “The Miracles of Science” — lacked the appeal of “Better Things for Better Living,” but it did suggest an attempt to transform the company through R&D.
The phrase "Better Living Through Chemistry" is a variant of a DuPont advertising slogan, "Better Things for Better Living...Through Chemistry." DuPont adopted it in 1935 and was their slogan until 1982 when the "Through Chemistry" bit was dropped; in 1999 it was replaced by "The miracles of science".
