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I am now focused with my colleagues at Rosemark on applying these growth techniques to build a family of interdependent companies in customer marketing, focused on enhancing consumer lifetime value through advanced personalization techniques.
Jun 8, 2017 · Chris Kuenne, entrepreneurship lecturer at Princeton, and John Danner, senior fellow at the Lester Center for Entrepreneurship at UC Berkeley’s Haas School of Business talk about one of the...
CHRIS KUENNE, founder of Rosetta and Rosemark, is a highly successful entrepreneur, business builder, best-selling author and member of Princeton University’s faculty. For more than 35 years he has been fascinated by the question of what motivates people to act as they do in a commercial context.
View Chris Kuenne’s profile on LinkedIn, a professional community of 1 billion members. The underlying drivers of consumer behavior have always fascinated me. Why do some people…
Chris Kuenne and his team grew Rosetta from scratch to $250M in revenue by following 4 key growth strategies: Consulting-led solutions, Vertically Focused Go-to-Market Business, High Performance Growth Culture and Data-driven Personalization. Rosetta was purchased by Publicis Groupe for $575M.
Who Is Chris Kuenne? Chris Kuenne started Rosetta & grew it to become the largest independent digital agency in the world before selling to Publicis for $575mil. Now he runs Rosemark, investing in companies with revenues of $30–60mil. Chris teaches high-tech entrepreneurship at Princeton University. 易 What You’ll Learn:
Chris is a lecturer at Princeton University in Technology & Entrepreneurship. His articles have appeared in Forbes and other media; he’s been a guest on CNBC and is a popular conference speaker. He is currently engaged in research for a book on the role that the founding CEO’s personality plays in driving value and impact.
