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John O'Shaughnessy (1927 – 11 April 2023) was a British academic and business writer. O'Shaughnessy was emeritus professor of business, Graduate School of Business, Columbia University, New York and formerly senior associate of the Judge Institute of Management Studies at Cambridge University.
Feb 9, 2021 · Persuasion in advertising. by. O'Shaughnessy, John. Publication date. 2004. Topics. Advertising -- Psychological aspects, Persuasion (Psychology) Publisher. London ; New York : Routledge.
Dec 21, 1989 · by John O'Shaughnessy (Author) 4.6 5 ratings. See all formats and editions. Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices.
Experience: Department of Education · Location: Melbourne · 445 connections on LinkedIn. View John O'Shaughnessy’s profile on LinkedIn, a professional community of 1 billion members.
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Nov 9, 2023 · John O’Shaughnessy, now 58, admitted raping schoolgirl Kayleigh Ward on the banks of the River Dee in Chester and strangling her to death with his belt in December 1996. He threw her body...
John O'Shaughnessy. Oxford University Press, 1992 - Business & Economics - 385 pages. This volume provides the fundamentals needed to understand the various explanatory systems...
