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I am professor of marketing at Esade and a visiting professor in the marketing unit at Harvard Business School. I am also a senior advisor to the marketing, sales, and pricing practice at the Boston Consulting Group.
- Who I am
I am a professor of marketing at Esade, where I also serve...
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Bertini and Koenigsberg provide managers an insightful...
- Articles
More and more companies are relying on pricing algorithms to...
- Case studies
For 35 years, Dollar Tree, a discount retail chain selling...
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The purpose of any business is to add some value, in some...
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More and more companies are relying on pricing algorithms to...
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For all queries related to my work with companies, please...
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This article studies how organizations should design a...
- Who I am
Marco Bertini (born 7 August 2002) is an Italian professional footballer who plays as a defensive midfielder for Serie C Group B club Ascoli on loan from Serie A club Lazio. Professional career. Bertini is a youth product of Lazio, and often captained their youth sides.
Foremost Authority on Strategies That Build and Sustain Revenue; Leading Expert on Creating and Sharing Value with Customers; Co-Author, “The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value” (2020); Professor of Marketing and Director of Open Executive Programs, Esade; Senior Advisor, Globalpraxis; Former Senior A...
Nov 30, 2020 · Marco Bertini is a professor of marketing at Esade and co-founder of the school’s Institute for Data-Driven Decisions. He received his doctorate from Harvard Business School, and previously served on the faculty at London Business School.
By: Marco Bertini and Oded Koenigsberg. Format: Print. Abstract. More and more companies are relying on pricing algorithms to maximize profits. The use of artificial intelligence and machine learning enables real-time price adjustments based on supply and demand, competitors’ activities, delivery schedules, and so forth.
American Marketing Association-Sheth Foundation Doctoral Consortium faculty fellow, 2024. Catalan University Quality Assurance Agency research merit (2017-22), 2023. Spanish Ministry of Science and Innovation Challenges of the Society grant, 2021.
Acerca de. I am a professor of marketing at Esade, where I also serve as the director of open executive programs, and a senior advisor to Globalpraxis. I am a behavioral scientist who leverages...