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The current PAL logo was designed by Landor Associates, with an added yellow sun to match the flag of the Philippines. Official website.
Jul 29, 2024 · The Philippine Airlines logo reflects the company’s national identity and pride in its cultural heritage. Symbolic images and dynamic forms highlight the brand’s connection to the aviation industry. The emblem represents freedom, lightness, and the aspiration for great heights.
The Philippine Airlines logo changed four times since the company's founding. Its first logo incorporated a blue oval with "PAL" superimposed in white letters, a four-pointed star with points intersecting behind the "A" in PAL, and a wing whose orientation varied depending on the location of the logo.
Fly confidently with Philippine Airlines' signature heartfelt service at affordable fares.
The logo of Philippine Airlines has undergone several redesigns since its foundation. The current logo features two blue and red triangles, with the red one superimposed on the blue one. On the yellow triangle, there is a yellow sun, which is probably reminiscent of the flag of the Philippines.
The Philippine Airlines Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol.
A short video about the logo history of Philippine Airlines