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  1. Preferred colorway: Harvard Business School in black, department/program in crimson. Alternate colorways: Harvard Business School and department/program in all black or knocked out to white.

  2. Harvard Business School has two primary logos: the name logo and the shield logo. A name logo (either the horizontal or stacked version) must appear on all materials intended for external audiences. The shield logo is optional when the horizontal name logo is used, but is required when the stacked name logo is used.

  3. The Harvard name resonates worldwide, and the shield, crimson, and architecture convey a legacy of excellence and visionary leadership. The new Harvard Business School (HBS) identity reimagines the globally-recognized symbols of the School for an innovative and inclusive future.

  4. The new HBS brand system includes a new primary logo composed of a modern wordmark locked up with the established shield. The vertical wordmark extension is the preferred version and should be the standard usage when space allows.

  5. The Harvard Business School name and shield are trademarks and their use is governed by explicit rules and guidelines. All members of the community must respect and maintain the integrity of the HBS name and logo as outlined in the Identity Guidelines.

  6. At Harvard Business School, real-world leadership challenges come to life. Our programs and courses will help you learn how to think expansively, act decisively, and inspire those around you to achieve great things. More About Harvard Business School.

  7. Harvard Business School ( HBS) is the graduate business school of Harvard University, a private Ivy League research university. Located in Allston, Massachusetts, HBS owns Harvard Business Publishing, which publishes business books, leadership articles, case studies, and Harvard Business Review, a monthly academic business magazine.