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Jun 16, 2024 · A focus group is a discussion conducted with a small group of usually 6-10 people under the guidance of a moderator, aimed at gathering in-depth information on a specific topic. This method is used to understand participants’ opinions, attitudes, and feelings about a particular product, service, concept, or experience.
Jun 23, 2024 · A focus group is a qualitative research method used in health and social care to gather people’s opinions, beliefs, and attitudes about particular services, experiences, or policies. They involve small groups of participants who discuss specific topics guided by a moderator.
Jun 13, 2024 · What Is a Focus Group? A focus group is one of the most popular and effective market research methods of gathering qualitative data through group interaction. It consists of a small group of people (usually 6-10) and a moderator to participate in a discussion.
Jun 24, 2024 · Focus groups offer a high degree of flexibility and adaptability, allowing researchers to tailor the discussion to address specific research objectives or adapt to emerging themes and ideas. The open-ended nature of focus group discussions enables researchers to explore unanticipated topics.
Jun 27, 2024 · Focus groups are an important market research tool for businesses seeking to understand the way consumers think and feel. It involves a small group of carefully selected people who discuss a particular topic of interest to the company.
Jun 28, 2024 · Focus groups involve multiple participants discussing a topic, promoting a dynamic environment rich in diverse opinions and interactive dialogue. They are particularly useful when seeking to explore collective views and social dynamics within a target audience.
