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Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT.
Official site of graphic designer Paul Rand.
Paul Rand was an eminent twentieth century American graphic designer and art director. He was the pioneer of iconic corporate logo designs for major firms, including IBM, ABC, Morningstar, Inc., NeXT Computer, Yale University and Enron.
Paul Rand was an American graphic designer who pioneered a distinctive American Modernist style. After studying in New York City, Rand worked as an art director for Esquire and Apparel Arts magazines from 1937 to 1941.
Connecticut Art Directors Club.
Paul Rand was one of the twentieth century's most influential graphic designers. Born in New York City, Rand was educated at Pratt Institute, Parsons School of Design, and the Art Students League, where he worked with George Grosz.
Brand Character: Snifter Man, version 1. 1942. Coronet Brandy
Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT.
Oct 3, 2019 · Born Peretz Rosenbaum in 1914 and deceased in 1996, Paul Rand is a graphic design legend. Throughout his 60-years long career, he changed America's opinion on visual communication.
Dec 1, 2020 · Paul Rand was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design.
