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Mar 4, 2010 · Watch New Super Bowl 2010 Snickers Commercial , You're not you when you're hungry. Snickers Satifies ...more
Feb 21, 2022 · Snickers’ “You’re Not You When You’re Hungry” campaign is arguably an iconic part of 2010s pop culture. I’m sure we all (or at least commercial-obsessed people like me) remember ads featuring stars like Elton John, Robin Williams, and Willem Dafoe, who are off their game until they eat a Snickers.
Jan 4, 2024 · The campaign’s core message is deceptively simple yet remarkably effective: “You’re not you when you’re hungry.” This succinct line captures the frustration and amusement surrounding unexpected personality changes caused by hunger, instantly connecting with audiences on a personal level.
Oct 21, 2017 · Snickers - You're Not You When You're Hungry Danny Trejo, Steve Buscemi. Peek of the Net. 5.85K subscribers. Subscribed. 213. 27K views 6 years ago. Super Bowl 2015 ...more.
Oct 29, 2020 · The iconic “You’re Not You When You’re Hungry” campaign has delivered ten years of success for Snickers. Stephen Whiteside from WARC explains why consistency, local relevance, and humor have all played a critical role in this outcome.
Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success. James Miller, global head of strategy for Mars at BBDO, explains how fame has been a key driver in making Snickers' six-year global campaign so effective.
Mar 31, 2016 · Betty White Snickers. In 2010, Snickers unveiled its “You’re Not You When You’re Hungry” campaign during Super Bowl XLIV with a spot starring Betty White. Six years later, the campaign is...
Feb 13, 2023 · The Snickers “You’re Not You When You’re Hungry” slogan has been an integral part of the brand’s identity since it was first introduced in 2008. The slogan communicates the idea that when a person is hungry, they are not themselves and need a Snickers bar to help them get back to their normal state.
Sep 23, 2015 · In 2009, when snickers experienced a decline in their household penetration and volumes sale, Mars, Inc. decided to create an awareness campaign. The “You’re Not You When You’re Hungry” campaign was created by BBDO New York to promote Snickers. The Snickers brand has always targeted male 18 to 49.
Over the past six and a half years, Snickers’ “You’re not you when you’re hungry” has won awards at every major creative gathering, including Cannes Lions, The One Show, D&AD and the Emmys.
