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- Dictionaryaida/ˈeɪdə/
noun
- 1. a material consisting of a mesh of small holes, used in cross-stitch embroidery.
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The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive (thinking) and affective (feeling) stages culminating in a b... Wikipedia