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Viva Magenta’s organic origins hail from the cochineal beetle. This insect produces carmine dye, one of the most precious, strongest, and brightest of the natural dye family. The red tone of Viva Magenta connects us to original matter, imbibing us with a primordial signal of strength.
Viva Magenta is a vibrant and fearless shade of red inspired by nature and cochineal dye. It is a color that celebrates joy, experimentation and inclusivity, and reconnects us to original matter.
Dec 2, 2022 · Described as “a nuanced crimson tone” that balances warm and cool, Viva Magenta is “an unconventional shade for an unconventional time,” Pantone said in a statement unveiling its pick.
Dec 1, 2022 · Pantone has identified its Color of the Year for 2023 and that color is 18-1750 Viva Magenta. You'll recognize it from Vogue's November cover or Jennifer Lopez.
Dec 17, 2022 · The Pantone Color Institute – the specialist unit that highlights the seasonal runway colors, forecasts global color trends, and advises color for product and brand visual identity – has announced that Viva Magenta (Pantone 18-1750) is the Color of the Year for 2023.
Dec 2, 2022 · Viva Magenta is a pinkish-red that Pantone describes as "a pulsating color whose exuberance promotes a joyous and optimistic celebration." Learn how this color reflects the global zeitgeist, nature, technology and the Magentaverse.
Dec 2, 2022 · "Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative," it says. An unconventional shade for an...
