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  1. Learn how to use the University of Chicago's logos, colors, fonts, and other brand assets correctly. Download brand assets, access imagery, and watch the launch webinar.

  2. Jun 1, 2024 · The visage of the University of Chicago logo is not just a graphic depiction, but a codex of values, a narrative etched in maroon and white. At its heart, the phoenix, reborn from ashes, signifies resilience—an apt metaphor for the university’s resurgence and evolution in the face of change.

  3. Download various logo assets of the University of Chicago, including the shield, phoenix, seal, and wordmark. Find the guidelines for asset usage and the file formats available.

  4. The anniversary logo provides a visual commemoration of the University of Chicago’s 125 years at celebrations and events across our campuses. The logo utilizes Gotham, the University’s main display typeface. Gotham’s modern lines bring a contemporary vitality to the anniversary logo.

  5. The University of Chicago Bookstore has its own version of the emblem that it uses on mugs, jackets, and other memorabilia – the shield with phoenix, book, and motto is surrounded by a circular border with the words “The University of Chicago” and the date 1892 (the University Seal in contrast bears the date 1890, the year the University ...

  6. Learn how to use the University of Chicago logos, colors, fonts, and other brand elements on websites. Find resources, tips, and examples for web design and accessibility.

  7. Jul 7, 2013 · INTRODUCTION1. An organization’s identity, or “brand,” is a reflection of its enduring values. The University of Chicago’s identity is based on our commitment to rigorous inquiry, a challenging and rewarding intellectual environment, a distinctive and empowering education, and partnerships in innovation and impact.