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  1. Feb 10, 2021 · Learn the history and meaning of the U.S. Army motto, which dates back to the American Revolution. The motto reflects the Army's constant readiness to defend and preserve the United States.

  2. Many units of the United States Armed Forces have distinctive mottoes. Such mottoes are used in order to "reflect and reinforce" each unit's values and traditions. Mottoes are used by both military branches and smaller units.

  3. May 9, 2024 · Whether it’s official US Army mottos like “This Well Defend” or personalized slogans like ‘Death Before Dishonor’, these phrases embody America’s armed forces- duty above self-interests, loyalty towards nation-states ideals over individual gain while promoting leadership qualities needed in command structures alike!

  4. "Be All That You Can Be" was the recruiting slogan of the United States Army for over twenty years. Earl Carter (pen-name, E.N.J. Carter) working for the N. W. Ayer Advertising Agency as a Senior Copywriter created the "Be All You Can Be" theme line in 1980. [5]

  5. Jul 29, 2023 · The US Army’s motto isThis Well Defend,” which originated from British General James Wolfe during colonial times and became an official motto of the US military. It signifies a commitment to protect freedom, democracy, justice, and uphold American ideals.

  6. Jun 8, 2024 · The US Army motto, “This Well Defend,” has been the official expression of their commitment to defending American democracy since 1775. It represents their unwavering dedication to protect freedom against any threat, foreign or domestic.

  7. I serve the people of the United States, and live the Army Values. I will always place the mission first. I will never accept defeat. I will never quit. I will never leave a fallen comrade.