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Learn about the process of sharing information with a large audience via mass media, such as television, radio, and the Internet. Explore the history, purposes, effects, and theories of mass communication, as well as the challenges and opportunities it poses.
Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
Jul 1, 2024 · Learn about mass media, the modes and organizations that convey information, opinion, and expression to a large audience. Explore topics such as parasocial interaction, media bias, and Internet-based media.
“Mass communication theories are explanations and predictions of social phenomena that attempt to relate mass communication to various aspects of our personal and cultural lives or social systems” (Baran 374).
Learn how mass communication differs from interpersonal communication in terms of characteristics, functions, and gatekeeping. Explore theories of mass communication, such as hypodermic needle, media effects, and cultivation theory.
Learn about the definition, types, history, theories, and ethical issues of mass communication, a subarea of communications studies. Explore the impact of new media and technology on mass communication and its functions and effects.
Learn what mass communication is, how it works, and how it affects society. Explore the key factors, characteristics, and examples of mass communication, as well as the challenges and opportunities it poses.
