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Jul 21, 2023 · A token is a variable that can be used in Marketo smart campaign flow steps, emails, landing pages, snippets, and web campaigns. Understanding Default Values understanding-default-values When you use a token, you also want to provide a default value.
Jun 7, 2024 · A token is a variable that you can use in emails, landing pages, and smart campaigns to make your life easier. In addition to My Tokens, you can also use any of the built-in tokens in your programs. Check out the Tokens Overview.
Oct 13, 2023 · Using tokens can simplify your efforts in Marketo. You can use My Tokens (custom tokens) in flow steps, webhooks, emails, and Landing Pages. Here’s how to make them.
Here’s a list of Marketo tokens–variables you can add to campaign flow steps, emails, landing pages, snippets, and web campaigns. Marketo tokens provide scalability, allowing you to quickly populate data in a variety of assets without having to edit each individually.
Aug 27, 2020 · This time on Marketo Essentials, Grace is taking marketers through the tokens feature in Marketo! She'll highlight each type of token available, diving into My Tokens in more detail, and...
The primary purpose of Marketo Tokens lies in elevating the level of personalization in marketing campaigns. By creating dynamic and reusable content elements, Marketo Tokens cater to the unique needs of different recipients, delivering engaging and relevant content.
Oct 8, 2021 · According to Adobe Marketo, “A token is a variable that can be used in Marketo smart campaign flow steps, emails, landing pages, snippets, and web campaigns.” Tokens are available to pull in field values for people (e.g., First Name), companies, campaigns, system, trigger, program, and last, but most importantly, custom tokens ...
