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  1. Jun 30, 2023 · Learn how the Amazon logo evolved from a simple river image to a smile symbolizing customer satisfaction and endless products. Discover the meaning, symbolism, and design tips behind the iconic logo of the 2nd largest company in the world.

    • Wordmark

      Prioritize legibility: If your wordmark logo isn’t clear,...

  2. Aug 21, 2023 · Learn how the Amazon logo has changed from a big A with a river to a simple wordmark with an arrow that symbolizes everything from A to Z and customer happiness. Discover the colors, font and design choices behind the logo and how they reflect the company's values and vision.

  3. Learn how the Amazon logo evolved from a simple wordmark to a curved arrow that symbolizes everything from A to Z and a smiling face. Discover the design elements, the popularity and the meaning behind the logo of the e-commerce giant.

  4. Mar 7, 2023 · Learn how Amazon's logo changed from a river to a smiley arrow to reflect its growth and innovation. Discover the story behind the iconic logo that symbolizes everything from A to Z.

  5. Jul 3, 2023 · Learn how the Amazon logo evolved from a literal river to a smiley arrow that conveys the brand message of happiness and variety. See the logo changes from 1995 to 2021 and the design elements behind them.

  6. May 12, 2022 · Learn how Amazon's logo evolved from a simple letter A with a river to a smiley arrow that represents its global reach. Discover the meaning and story behind each of the six logo designs and how they reflect the company's vision and growth.

  7. Jul 14, 2024 · Amazon's original logo (1995-1997) (Image credit: Amazon) Amazon first opened its virtual doors with a very functional logo that was a far cry from the sleek, ubiquitous design we know today.