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- Dictionaryim·pres·sion/imˈpreSHən/
noun
- 1. an idea, feeling, or opinion about something or someone, especially one formed without conscious thought or on the basis of little evidence: "his first impressions of Manchester were very positive" Similar
- 2. an imitation of a person or thing, especially one done to entertain: "he did an impression of Frank Sinatra" Similar
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Impressions: Definition. How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network. Note: If your ad or keywords aren't receiving enough impressions, read Issues with fluctuating impressions. Each time your ad appears on Google or the Google Network, it's counted ...
Impression share. Impression share (IS) is the percentage of impressions that your ads receive compared to the total number of impressions that your ads could get. Impression share = impressions / total eligible impressions. Eligible impressions are estimated using many factors, including targeting settings, approval statuses, and quality.
Only clicks or impressions that (eventually) lead out of the search results page can log clicks or impressions in Search Console. If a user follows a query refinement link they are essentially performing the new query shown in the search terms box. All impression, position, and click data in the new result page are counted as coming from this ...
A viewer should've at least one impression from the video sequence for an impression from outside the sequence to be included here. Keep in mind that this metric also includes impressions from Display & Video 360 accounts linked to your Google Ads account. Watch time and avg. watch time / impr; Learn more About watch time data for video campaigns.
Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
Downloaded impression: An impression is counted only after the ad has begun to download to the user's device. The AdSense "Impressions" metric uses the downloaded definition for all impressions. Note that the complementary ActiveView viewable metric is used to determine if users actually viewed the impressions. Give feedback about this article.
If you decrease the number of your placements, you may see an increase in impression share – but keep in mind that the size of the "pie" has been reduced. Improving absolute top impression share: Absolute top impression share is the percentage of impressions that are in the most prominent position on the page for Shopping campaigns, or in the Hotel ads booking module for Hotel campaigns.
A viewer should've at least one impression from the video sequence for an impression from outside the sequence to be included here. Keep in mind that this metric also includes impressions from Display & Video 360 accounts linked to your Google Ads account. Watch time and avg. watch time / impr; Learn more About watch time data for video campaigns.
The counting methodology utilized is the multiple-click-per-impression method. Consequently, to avoid inappropriate counting of navigational mistakes (for example, multiple clicks per user), we require that the time between a given click and a previous click on the ad impression is greater than a specific period of time.
Search Ads 360 can report most of the impression share metrics available from Google Ads, Microsoft Advertising, and Yahoo! Japan. Impression share (IS) is the number of impressions you've received divided by the estimated number of impressions you were eligible to receive. Eligibility is based on your current ads' targeting settings, approval ...
