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LeBron James’s first logo was created in 2003 when he signed a contract with Nike to produce shoes and other apparel featuring his name and logo. At the time, LeBron was playing for the Miami Heat, and the logo that was designed featured his jersey number as well as his initials and crown design.
Apr 24, 2024 · The LeBron James logo is royal because he is a legendary figure, the king of the sports fields, and a star player. The central place on the emblem is occupied by a crown with three peaks. It is located at the junction of identical “L” and “J,” which are mirrored.
May 22, 2022 · Boardroom dives deep on the story of how LeBron James' signature logo came to be as his legend as a Nike athlete grew bigger and bigger. As he made the prep-to-pro leap, King James hit the hardwood in a signature logo that has evolved through the years.
Mar 1, 2021 · James’ first logo was made public in 2003 on shoes called the Air Zoom Generation. This was when he had signed a contract with Nike roll-out apparel and shoes that had his name and logo embedded. The original logo on these shoes comprised a small crown on the bottom left corner, and had his initials along with his jersey number ...
Since the creation of the first logo, LeBron James’ logo has always included the same crown to represent his nickname—“King James.” His initials have always been a large chunk of the logo design, and later added were subtle references to a basketball court.
Learn about the logos and symbols associated with LeBron James, the NBA superstar and global icon, on this fan-made wiki page.
Updated visual identity for basketball superstar LeBron James, debuting in HO12. With his move to the Miami Heat and shift in his uniform number, a new visual identity for King James' Nike product line was needed.
