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  1. Feb 10, 2021 · Learn the history and meaning of the U.S. Army motto, which dates back to the American Revolution. The motto reflects the Army's constant readiness to defend and preserve the United States.

  2. Many units of the United States Armed Forces have distinctive mottoes. Such mottoes are used in order to "reflect and reinforce" each unit's values and traditions. Mottoes are used by both military branches and smaller units.

  3. Jun 8, 2024 · The US Army motto, “This Well Defend,” has been the official expression of their commitment to defending American democracy since 1775. It represents their unwavering dedication to protect freedom against any threat, foreign or domestic.

  4. "Be All That You Can Be" was the recruiting slogan of the United States Army for over twenty years. Earl Carter (pen-name, E.N.J. Carter) working for the N. W. Ayer Advertising Agency as a Senior Copywriter created the "Be All You Can Be" theme line in 1980. [5]

  5. Jul 19, 2023 · Some memorable slogans include “This Well Defend,” “Be All You Can Be,” and “Army Strong.” Effective slogans should incorporate key words reflective of core values held by armed forces while being short and consistent over time.

  6. May 22, 2024 · With bravery and dedication to duty, few institutions can compare to the United States Army. Their motto, “This Well Defend,” embodies what it means to be a soldier. Since the beginning of the United States, the Army has stood for liberty and defended our nation against its enemies.

  7. May 22, 2024 · The United States Army is the oldest and largest branch of the United States military. Their motto, “This Well Defend,” speaks to the level of dedication that Soldiers have for their country and their overall mission of defending the United States and its citizens.