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  1. The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us. buy the book. about the book. about the authors. press & endorsements. videos & demos.

    • videos & demos

      This 5 minute video shows Dan's presentation at the Illusion...

    • etcetera

      Many of the videos and demonstrations discussed in The...

    • contact

      Interested in having one or both of us speak at your...

    • Excerpt

      Below is an excerpt from The Invisible Gorilla hosted at...

  2. The authors of this book explain the famous gorilla experiment that shows how we often miss what is right in front of us. They also explore other ways our intuitions deceive us and how to improve our thinking.

  3. The Invisible Gorilla is a book published in 2010, co-authored by Christopher Chabris and Daniel Simons. This title of this book refers to an earlier research project by Chabris and Simons revealing that people who are focused on one thing can easily overlook something else.

  4. Nov 9, 2022 · The invisible gorilla experiment has become a psychology classic. Although it was conducted for the first time in 1999, it’s still cited as a typical example of the limitations of perception. It also illustrates how people don’t like to accept the fact that they’re often blind to the world around them.

  5. May 18, 2010 · The Invisible Gorilla is a book by Christopher Chabris and Daniel Simons, who created a famous experiment that reveals how our minds can deceive us. The book explores various everyday illusions and how to overcome them, using stories and scientific findings.

  6. The Invisible Gorilla is a book that exposes the ways our minds deceive us with stories and scientific findings. It reveals how we miss obvious things, remember falsely, and fall for quick fixes, and how to avoid these pitfalls.

  7. Jun 7, 2011 · In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do.