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Jun 1, 1999 · After 64 years, DuPont has retired "Better things for better living," perhaps the most enduring tagline in business-to-business marketing history. The tagline, which debuted as "Better things for...
The phrase " Better Living Through Chemistry " ( BLTC) is a variant of a DuPont advertising slogan, "Better Things for Better Living...Through Chemistry." DuPont adopted it in 1935 and it was their slogan until 1982 when the "Through Chemistry" part was dropped.
DuPont’s slogan is “The miracles of science”. A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Jul 13, 2019 · Either way, he elevated “better living” to broad public awareness by coining the DuPont slogan “Better things for better living through chemistry.” DuPont needed to revive a reputation that was in peril.
The phrase “better things for better living through chemistry” began life in 1935 as a DuPont advertising slogan—an enthusiastic expression of optimism about science, and its potential to solve virtually any human problem.
Mar 24, 2014 · Holliday’s new corporate slogan — “The Miracles of Science” — lacked the appeal of “Better Things for Better Living,” but it did suggest an attempt to transform the company through R&D.
Jul 21, 2021 · WHEN the US chemicals company DuPont adopted the slogan “Better Things for Better Living… Through Chemistry” in 1935, it was to try to win over a public wary of new synthetic materials...
